After a multi-year stint in Max Pawn – luxury pawn shop Las Vegas politics, fourth-generation pawnbroker Michael Mack re-launched Max Pawn and set out to revolutionize the industry. The Las Vegas company bucks preconceived notions of pawn shops with a wide array of high-end designer merchandise and glass cases filled with Rolex watches and diamond rings. Mack, who is also a philanthropist with extensive work supporting Noah’s House, Make-A-Wish Southern Nevada and homeless youth, runs a thriving business that caters to its customers and offers them a number of key competitive advantages.

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One is its customer service. Mack says 90% of the people who pawn at his store come back to retrieve their items, much higher than the national average of around 60%. Another is its streamlined process that verifies and sells merchandise in minutes. The company uses experts to visually inspect items as well as a proprietary authentication scoring system that utilizes optical scanning and artificial intelligence.

The result is a vast selection of authentic luxury items such as handbags, watches and jewelry at attractive resale values. It is augmented with private appointments and specialist consultations in a lounge-like setting that offer a tailored approach for buyers seeking specific pieces. The pawnshop also makes pawning and selling easy through transparent policies, fair quotes and flexible options.