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Founded in 1948, the Sports Journalists’ Association (SJA) stages two awards ceremonies: the annual Sports Media Awards, which recognises outstanding writing in the sport, and the British Sports Journalism of the Year Award, often referred to as the sports industry’s “Oscars”. The SJA represents its members on the British Olympic Association’s press advisory board and acts as consultant to organizers of major sporting events.

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The SJA has historically attracted some of the finest journalists to the craft of sports writing. These include Martin Samuel, the chief football correspondent of The Times; Hugh McIlvanney and, later, Duncan Mackay at The Guardian; and Paul Kimmage, who has won the British Sports Writer of the Year prize three times.

Since the 1990s, the SJA has also been concerned about the impact of big-money sponsorship and corporate ownership on the integrity of sports reporting. This led to the establishment of a Sports Business Unit within the association.

In addition to the traditional print and broadcast media, many people get their sports news online. These websites are updated constantly with scores and other information. They may also feature commentary and analysis of important sports events. Some of these websites even offer live event coverage and video highlights.