Postcards are one of the most versatile marketing tools, from integrated direct mail campaigns to flyers handed out on the street. But whether they’re printed digitally or on traditional paper, postcards deliver one of the best ROIs in print advertising. It’s no wonder why omni-channel marketers and print shops alike love this tried-and-true promotional tool.

Post cards are typically made of thick paper or thin cardboard with a delivery address and message on one side while the opposing side dawns a pretty image. People who travel frequently send postcards to friends and family back home with a short message about the place they’re visiting and a snapshot of a local landmark. Postcards also serve as reminders to celebrate special occasions like birthdays and anniversaries. There are even unique Hallmark cards that commemorate specific holidays such as New Year’s, Valentine’s Day and Independence Day (or any country’s specific major holiday). Source onlinestatements.us

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The back of a postcard is the perfect space to communicate your offer or message. Remember that mail carriers must read the address in order to deliver your postcards, so make sure the address is on the top right corner of the card and the back is clear of images and text.

The cost to print and mail a postcard is based on several factors such as paper stock, size, quantity and whether you want to use variable data printing for personalized messages. Keep in mind that the larger the postcard, the higher the per-piece printing and mailing costs will be. Our most popular postcard size is 4″ x 6″, which offers the lowest printing and mailing costs. We also offer a variety of bulk mail options that further reduce the cost to produce and mail postcards, including Every Door Direct Mail (EDDM).